Dear Members and Friends,
These are exciting times for LA STAGE Alliance. Call it a season of silver linings.
As you may have heard, in June our landlord raised our rent 50% on short notice. This meant that our ability to hold onto our beloved community warehouse, and to continue having offices in Atwater Village, became unfeasible. So, we’ve decided to move.
Thanks to the City of LA’s Department of Cultural Affairs, and to Jose Luis Valenzeula and his Latino Theatre Company (which manages Los Angeles Theatre Center for the City of LA, in the heart of downtown), we’ve been invited to set up shop on the cavernous fourth-floor offices of LATC. We’ll also have access to a board room and rehearsal halls for community meetings.
We’re moving September 1, where we’ll become part of the hub of theatrical activity downtown, and we can continue to provide our services and programming.
This change also provides the opportunity for LA STAGE Alliance to restructure its operations, so that in addition to continuing the Ovation Awards, the organization can rededicate itself to raising the profile of LA theater to the general public (our new website onstage.la – now in the testing phase – features listings, ticketing, news and reviews).
New programs we’re exploring for development in 2019 focus on enticing new audiences to LA area stages. These include TeenTix Los Angeles (based on TeenTix Seattle, with whom we’re working), which allows pass-holding teenagers to get unsold day-of tickets to various arts institutions for $5 cash at the door. We’re also developing an umbrella arts education program that will interlink five local theaters and 10 local schools, to establish a cycle of engagement – not only to get youth into our theaters as audiences, but to encourage them to become a new generation of theater makers. And finally, we are instigating a program to develop and encourage journalists of color to report in ways and in districts we otherwise might overlook.
As we make this move, we’ll probably be saying “pardon our dust” for a month or two as we reinvigorate who we are and what we do. We hope you’ll continue to join us on this exciting adventure.
Please stay tuned for further developments,
Steven Leigh Morris
Executive Director, LA STAGE Alliance