Image Credit: The 29th Annual LA Stage Alliance Ovation Awards held at The Theatre at Ace Hotel on January 28, 2019 in Los Angeles, California. (Photo by Ryan Miller/Capture Imaging)
To our members, friends, supporters, and the greater Los Angles theatre community,
Thank you for letting us tell your story.
We recently celebrated the 29th Annual Ovation Awards. The Ovation Awards are one of our favorite times of the year, because just like all of you producing theatre we remember the chaos and madness that somehow turns into this magical story brought to life on stage. The story we tell with the Ovation Awards is a tale of heroes and overcoming, the story of excellence in LA Theatre, the story of all of you.
At LA STAGE Alliance we tell the story of the story tellers, the people who want to change the world and their medium of activism is theatre. No matter what role you have, whether on stage, behind the scenes, as an administrator, as a voter, or as a patron, you are a part of the community that we stand for.
From 20 seats to 2,000, we believe each and every theatre company in Los Angeles is dedicated to telling stories that matter, and to be able to support and celebrate those stories is why LA STAGE Alliance exists.
We opened our doors in 1975 and since then we have evolved, expanded, and adapted to ever changing times and challenges that all service organizations face, but we are still dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles.
We are a non-profit, just like your theatre companies, and sometime that leads to struggles and rapid change, but we are inspired by our community to keep going. We see the resilience of our members and aspire to be like them. We recognize that the problems we face, are the challenges you have overcome as companies and artists. Moving spaces, changing leadership, shifting programs, all while trying to stay true to our mission and values. These are all adversities that we know our members have faced in the past, and having you as an example helps us be better leaders to overcome anything put in front of us.
We are continuing to be the support and leaders that community has come to rely on, and we do not take that responsibility lightly.
There has been a significant amount of change in our organization in the last year but what will never change is LA STAGE Alliance’s dedication to its members and stakeholders. This coming year we want to hear from all our members and supporters so that as we continue to evolve and change inevitably continues to occur, we can still provide services, advocacy efforts, programs, and events that matter to our community of storytellers.
These changes have given us time to reflect and a new chance to strengthen our foundation to continue to decades to come. We are grateful for your patience, excited for the what we have coming up, and ready to hear what you need or how we can serve you.
We are calling this moment the We Care Initiative, and the first step requires help from you, the community. Email us your thoughts/comments to firstname.lastname@example.org, we truly want to hear what you think.
The second step is a Town Hall Meeting we will be hosting in March. This will be a time to come in person, ask questions, and have your voice heard. If you cannot attend we still encourage you to send your questions or concerns to the WeCare email above. All members of the community are welcome to join.
We are continuing familiar programs, strengthening them as we find our balance again. Throughout the year we are continuing conversations on sustainability and TeenTix, building and improving onStage.LA, filling @ThisStage with more news and articles.
In April the applications to become an Ovation Voter open for our 31st season of the Ovations. We are always looking for diverse artist and administrators who are based in the Los Angeles area and have been active in the community for at least three years. We would love to continue to see a mix of directors, designers, actors, playwrights, stage managers, artistic directors, managing directors, administrators and more!
These are all exciting ways to connect with us, and we hope to see you there. That is all we can announce now, but we are excited for the year to come. To be the first to find out more details, sign up for our mailing list at lastagealliance.com!
To our community, thank you, we see you, we are moving forward. Let’s Create L.A.