June in Los Angeles means… the Fringe. And the Fringe means… 1.) a surge of creativity on our stages, 2.) a particularly bustling Theatre Row, and 3.) (don’t even try to deny it) an inescapable barrage of flyers, postcards, and production artwork. It’s a bit overwhelming at times, so it’s easy to overlook the amount of effort that goes into producing these. We decided to take a closer look at the images that are circulating right now, and to call out our favorites. Here are seven postcards worth a double-take.
Robot Teammate & The Accidental Party
Credits go to Michael Maher for this one. He was the artist behind the graphic illustrations in the movie Argo. (Remember?) The epic design is not only flawlessly drawn, but really delivers the larger-than-life, cinematic quality of the 70s SciFi space drama. We feel like we’ve already got an idea of all the characters before we even step into the theatre. (SHOW DETAILS)
2. ASSISTANTS THE MUSICAL
Strong Coffee Productions
3. NURSES AND HYPOCHONDRIACS
It’s the intersection of the old and the new that drew our attention to this one; it manages to evoke a specific era and still incorporate some modern elements (yeah, we see you, male nurse in the blue scrubs!). We also love how the info on the flyer is incorporated into the theme (see: bottom left corner) and essentially becomes part of the art. Credit to Daniel Orozco for the design! (SHOW DETAILS)
4. GLITCHES IN REALITY
While we wanted to focus less on photography for this Top 7 list, we couldn’t help to include this one. The photo is interesting and irreverent but hints at an uncertainty which draws you in, and fits nicely with the tone of an illusion-based show. In summary: it’s clean, concise, and compelling. Photo by Homer Liwag, layout by Simon Coronel. (SHOW DETAILS)
5. YA NOVEL: THE PARODY
This show is described as a “choose-your-own-ending extravaganza… brought to you by the very serious plots of very serious YA novels.” The youthfulness of the art seems more than apropos for a show this silly. Self-referential marketing? A+. Credit goes to Malcolm Jamison. (SHOW DETAILS)
6. DATING: ADULTS EMBRACING FAILURE
This might be the most visually-appealing one on this list. Super simple, three-color, clean and well-designed. Message easily communicated. 10 bonus points for that really fun font. Credit goes to Aaron Sidorov/”Tiny Awesome Things“. (SHOW DETAILS)
This one has sort of a zine-esque feel to it. We like it! It feels new, colorful, and has that hand-crafted feel that a lot of over-produced posters are lacking. We get a sense that this one-woman show will probably be a whacky whirlwind. Poster credit goes to Nikki McCauley. (SHOW DETAILS)
For the unacquainted…
The Hollywood Fringe Festival is an annual, open-access, community-derived event celebrating freedom of expression and collaboration in the performing arts community. Each June during the Hollywood Fringe, the arts infiltrate the Hollywood neighborhood: fully equipped theaters, parks, clubs, churches, restaurants and other unexpected places host hundreds of productions by local, national, and international arts companies and independent performers.
Participation in the Hollywood Fringe is completely open and uncensored. This free-for-all approach underlines the festival’s mission to be a platform for artists without the barrier of a curative body. By opening the gates to anyone with a vision, the festival is able to exhibit the most diverse and cutting-edge points-of-view the world has to offer. Additionally, by creating an environment where artists must self-produce their work, the Fringe motivates its participants to cultivate a spirit of entrepreneurialism in the arts.